Rich created the Sony Legacy division of Sony Music and was a VP of Marketing at Universal Music. Following a John Perry Barlow lecture, he left the mainstream music business and formed REV Entertainment, the first interactive music technology company in Silicon Alley in 1994.
He has been an activator and a leader at the pioneering music tech companies N2K/Music Blvd, CDuctive, eMusic, Sputnik7 and Palm Pictures.
He produced records for The Clash and Johnny Cash plus worked with David Bowie, Rolling Stones, Gil Evans, Coldplay, Radiohead and Taylor Swift.
He has a bunch of firsts including, the first video game soundtrack released on a major label, the first legal license for Napster, the first syndicated Internet webcast, and the first Enhanced CD released into market, plus many ground-breaking creative music packages.
A couple of the larger deals he has brokered are with AT&T, Amnesty International, PBS, Starbucks, Maybelline, Heineken and the Rock & Roll Hall of Fame and Museum.
He is a born, bred and breeding New Yorker, with three amazing kids, two of whom are in college (Northeastern and Trinity), while the third is learning how to drive the old car.