January 2002 – Present
Strategic Marketing company creating programs to effectively communicate a corporate brand message through music.
Create brand enhancement and new revenue generation opportunities for clients.
Project and Client Highlights (selected):
Circuit City – Activator of flagship New Concept Store on 5th Avenue and 43rd Street, NYC. Responsible for financial results of $45MM big box. Hired, trained, retained and and entertained a staff of 140 managers, supervisors and associates, creating an exciting new culture and environment.
Amnesty International “Music For Human Rights” – youth recruitment campaign with outreach across hundreds of college campuses (Featuring Coldplay and Radiohead).
Maybelline NY “Chicks With Attitude” – icon product with a major re-branding launch with music tour and national retail gift-with-purchase (Featuring Taylor Swift).
Rock and Roll Hall of Fame and Museum – co-Executive Producer and broker of multi-million dollar sponsorship arrangement with AT&T for RockHall.com internet initiative.
Heineken – 7/11 – produced branded products for a social internet promotion in conjunction with real world retail.
Vice President Corporate Development
January 2000 – January 2002
Initiated Corporate and Business Development activities for Chris Blackwell’s cutting-edge streaming-media entertainment company.
Credited as the world’s first real-time audio/video online broadcast network offering a selective mix of 24/7 streaming and on-demand entertainment content.
Facilitated cutting-edge digital distribution through the participation in broadband and wireless trials.
2001 Webby Award for Best Music Site
ASCAP-Deems Taylor Award for Outstanding Music-Related Content
Gold INVISION Award for Best Entertainment Streaming Media Site
Deals consummated (selected):
Microsoft, Real Networks, Boeing, Napster, AOL, MP3, Yahoo, Amazon, Starbucks
January 1999 – January 2000
Principal in ground-breaking internet digital music distribution company.
Guided companies creative, editorial and technical teams, through the conception, development and implementation of a major business transformation from a custom CD company into an MP3 digital distributor.
Model was successful due to the exclusion of the necessity to obtain major label licenses.
Managed and initiated product development from over 300 independent record companies.
Company sold to eMusic.
January 1998 – January 1999
Created a powerful fully-integrated online entertainment entity that was the first music website to offer downloads, streaming concerts, community functionality and e-commerce in one site.
Established the Allstar Music News component as the definitive Internet daily music news and gossip source through the development of a highly effective content syndication model.
Produced the two most successful live internet events of its time – David Bowie and The Cure – having tens of thousands of simultaneous users participate in each event.
Executive Vice President
1994 – 1997
Directed the day-to-day operations of the first independent interactive music company to form in Silicon Alley, NY.
Focused on integrating music and technology, Rev developed powerful Enhanced CD authoring tools, including the first full-screen video technology.
Produced projects (selected):
MTV Unplugged CD-ROM for Viacom New Media
Spew+ Enhanced CD Magazine for Atlantic Records
Michael Jackson Enhanced CD for Epic Records
Universal Music / Polygram Records
Vice President Marketing
January 1992 – 1994
Created ‘Chronicles,’ the most successful CD reissue program in the history of the music industry in terms of sales success and profitability.
Product lines created:
Chronicles brand-name reissue label.
Funk Essentials product line.
Produced and/or directed single-artist releases (selected):
Allman Brothers; James Brown; Eric Clapton; Elton John; Rod Stewart; Donna Summer, Velvet Underground
1982 – 1992
Founding member of the core group that created Sony Legacy, the first coordinated major label reissue program overseeing catalog projects for Columbia and Epic Records.
Produced and/or directed releases include (selected):
Jeff Beck; Johnny Cash; The Clash; Earth, Wind & Fire; Bob Marley; Van Morrison
New York University
Bachelor of Science Music, Business and Technology